Casi Camacho author launch
An author launch built to earn one thing: an email.
The business
A first-time author with a book on the way
Casi Camacho is a South Carolina author launching her debut book, To the Body I Once Hated.
The problem
The list had to exist before the book did
An author launch with a single goal: build the email list before the book drops. One page, one job: capturing genuine interest.
What we built
A page that asks for one thing: an email
- One page, one conversionThe entire site exists to earn an email address.
- A real double opt-in flowSignup, confirmation email, confirmed state, all handled properly, so the list being built is real people who actually want the book.
- A look that belongs to the authorNothing about the design is reusable on another site.
- Launch-ready bonesWhen the book ships, the page flexes from list-building to selling on the same build.
Why it matters
Restraint was the design. Every additional section an author site usually carries would have cost signups, so the build says one thing and says it well. The craft went into type, rhythm, and the feeling that a real person wrote this, because one did.
I am so grateful for Cross Designs! I needed two websites built in a short amount of time, and Aiden delivered. He went above and beyond to ensure my vision for each came to life, and he guided me through website design choices, email capture and domain name ideas. I highly recommend for anyone looking for a professional that has a consultative and personalized approach to building your dream website.
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