casicamacho.com
author launch
Casi Camacho
An author launch with a single goal: build the email list before the book drops. No store, no blog, no distractions, just a page that captures genuine interest.
the build story
Challenge, build, outcome.
challenge
What needed to work
An author launch with a single goal: build the email list before the book drops. No store, no blog, no distractions, just a page that captures genuine interest.
build
What was built
- One page, one conversion: The entire site exists to earn an email address.
- A real double opt-in flow: Signup, confirmation email, confirmed state, all handled properly, so the list being built is real people who actually want the book.
- A look that belongs to the author: Nothing about the design is reusable on another site.
- Launch-ready bones: When the book ships, the page flexes from list-building to selling without a rebuild.
outcome
Why it matters
Restraint was the design. Every additional section an author site usually carries would have cost signups, so the build says one thing and says it well. The craft went into type, rhythm, and the feeling that a real person wrote this, because one did.
in their words
The client, in her own words.
I am so grateful for Cross Designs! I needed two websites built in a short amount of time, and Aiden delivered. He went above and beyond to ensure my vision for each came to life, and he guided me through website design choices, email capture and domain name ideas. I highly recommend for anyone looking for a professional that has a consultative and personalized approach to building your dream website.
Published in full, unedited. More on the reviews page.
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