Cooper Crane crane service + local SEO
A crane company customers can find for every kind of lift.
Where it started
A site from another era
Cooper Crane runs four machines out of one yard in West Park, from a 2-ton spider crane to a 40-ton mobile crane, each with a certified operator. The Hall family has been lifting South Florida since 2010, and the website looked like it was from then too: old, outdated, and without a single page for the services they offer.
The doubt
The site's online. Isn't that enough?
It had the name and a phone number, so it looked like it was doing its job. It wasn't. With no service pages, Google had nothing to show for boom trucks, spider cranes or AC unit lifts, and the customers searching for those weren't finding Cooper.
What changed
A page for every lift, and a quote where you land
- A page for every liftBoom trucks, spider cranes, AC units, trusses and sheds each have their own page, so every search has somewhere to land.
- A quote box in the heroPick the load, say where it is, leave a number, and the yard calls back with a price.
- One phone numberAn old number from another yard was still floating around. Now one number sits on every page.
- The fleet by tonnageFour machines laid out from 2 to 40 tons, so a contractor knows which one fits.
What shipped
Built for the person on the jobsite
Most of the people calling a crane company are standing on a job: an AC crew, a roofer, a shed dealer, a homeowner with a backyard nobody can reach. They are on a phone, between tasks. So every page leads with the two things they came for, a phone number and a way to describe the lift, and everything after that is proof: real job photos, the fleet by tonnage, and reviews that link straight to Google.
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