Cooper Crane crane service + local SEO
Off Wix and onto a site that quotes the lift.
The business
A family crane outfit with one yard
Cooper Crane runs four machines out of one yard in West Park, from a 2-ton spider crane to a 40-ton mobile crane, each with a certified operator. The Hall family has been lifting South Florida since 2010, from West Palm Beach to South Miami.
The problem
A Wix page nobody could book from
The old site was a Wix template. An old phone number from another yard was still floating around, the fleet was buried, and old links landed on blank pages. A contractor with an AC unit to get on a roof had no fast way to ask what the lift would take.
What we built
A quote box where the visitor lands
- Get a Quote in the heroPick the load, say where it is, leave a number, and the yard calls back with a price.
- One phone numberThe same number on every page.
- A page for every liftEach kind of lift people search for gets its own page.
- The fleet by tonnageFour machines laid out from 2 to 40 tons.
Where it stands
Less than three months since the new site went live.
Built for the person on the jobsite
Most of the people calling a crane company are standing on a job: an AC crew, a roofer, a shed dealer, a homeowner with a backyard nobody can reach. They are on a phone, between tasks. So every page leads with the two things they came for, a phone number and a way to describe the lift, and everything after that is proof: real job photos, the fleet by tonnage, and reviews that link straight to Google.
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