Manta Systems product launch
A launch site that makes an unreleased anchor feel real.
The business
A marine hardware startup with its robot still in prototype
MANTA is a non-contact anchoring system: an autonomous robot that holds, positions and tows a boat with electric thrust. No anchor, no chain. The first prototype is in the water now.
The problem
Hardware that had to feel real before it existed
The product was still a prototype. The site had to turn renders and an idea into credibility and a waitlist.
What we built
A pre-launch site where everything on the page is true
- Renders as the showDark, product-first design that lets the hardware renders carry the site, the way a launch should.
- A how-it-works scrollThe product explains itself in one continuous story instead of a specs table, built for a visitor seeing something like it for the first time.
- One conversion: the waitlistEvery page points to one real next step.
- A foundation for launch dayWhen the product ships, the site grows into specs, ordering, and support from what's already there.
Why it matters
Pre-launch sites fail by pretending to be more than they are. This one leans into anticipation instead: everything on the page is true, and the single ask, join the waitlist, matches exactly where the product actually is. More builds like this: web design for marine & boating.
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