Poppa Wahoo fishing charters
Islamorada's fishing family, on a site that turns visits into trips.
Where it started
A site on a charter marketplace
Poppa Wahoo runs four family boats out of Islamorada: deep sea days, shark trips, overnight swordfish, sandbar days and sunset cruises. Brian and David Epstein run it, sons of Miami Herald fishing editor Bob Epstein. Their site ran on a charter marketplace. It was hard to get around, and visits weren't turning into bookings.
The doubt
We already have a site.
A site existed and the marketplace took bookings, so a rebuild looked like a nice-to-have. But a visitor couldn't find a trip and its price fast, so they left, and the bookings that did come in went through a platform that takes a cut.
What changed
A site the family owns
- Every rate up frontNobody could find what a trip costs. Now every rate is on the page, sunset cruise to overnight swordfish.
- Easy to get aroundTrips, boats and months each have a clear place in the menu, so planning a vacation takes a few taps.
- A page for every trip, species and monthThe people searching for sailfish in January land on the page that answers them.
- Straight to the dockEvery path ends at a call or text to the dock, so the booking and the money stay with the boat.
Where it stands
Less than two months since the site went live.
Built for the trip planner
People booking a charter are planning a vacation: who's coming, which month, how far they're driving. So the site answers in that order: what bites this month, what each trip costs, which boat fits the group, how far the dock is from Miami or Key Largo. Then one tap to call the dock.
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