Royal Soles e-commerce
A sneaker counter, online, built around the Friday drop.
The business
Buy, sell and trade in Homestead
Royal Soles has bought, sold and traded sneakers out of Homestead since 2020. Every pair is one of one, photographed in hand, and what you see is what ships.
The problem
Counter culture on a stock theme
The shop had real counter culture and a stock Shopify theme that hid all of it. Sneaker buyers can spot a default theme instantly, and in this market trust is visual first.
What we built
Shopify underneath, the shop on top
- A live Friday countdownA real countdown to the weekly Friday drop.
- Buy, sell and tradeA flow that brings deals through the site instead of DMs.
- A one-of-one catalogBuilt for stock where sold means gone.
- Themed end to endShopify underneath, the shop on top of every page.
What shipped
1 of 1inventory: every listing is a single pair, and sold means gone
Fria live countdown runs the weekly drop
3ways to deal, buy, sell or trade, all through the site
Built for the drop
Releases run on timing. Buyers check in before the drop, refresh at the drop and move fast after it. So the countdown is real, new pairs land in one place, and every listing shows the actual pair that ships, photographed in hand.
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