A sneaker shop with real counter culture and a stock Shopify theme that showed none of it. The job: make the online store feel like walking in, on rails solid enough to sell one-of-one inventory.
Shopify underneath, the shop's own character on top. No section of the storefront is stock.
Releases run on hype and timing, so the site counts down for real and the drop moment actually lands.
The counter's core business, brought online: sell and trade inquiries move through the site instead of DMs.
A catalog structured for single-item stock, where sold means gone and the listing behaves accordingly.
The discipline was keeping Shopify's plumbing while refusing its look. Sneaker buyers can smell a default theme instantly, and trust in this market is aesthetic before it is anything else. The build spends its effort exactly where the customers' judgment lives.
More builds like this one: web design for shops & e-commerce.
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